The Podcast: Auditory perfection? 

What is it that’s so cool about podcasts? The little burst of excitement I feel when a new one is ready reminds me of getting letters or cards in the mail back when people used to send letters and cards.


Perhaps podcasts are like magazines; so many subjects and themes that there is something for everybody. Even better, the podcasts you love don’t have annoying perfume sample inserts.

It’s not likely that most people who podcast will become overnight millionaires; advertising is sparse for the smaller players (which is part of the charm). Some podcasters get donations a la public radio; others sell swag like t-shirts. Crowdfunding is another option. 

Still, as it turns out, if you have an attractive concept and a devoted, growing audience, you might attract venture capitalists to back you.

An article at NiemanLab.org says “We can mark 2016 as the year the podcast business came of age.” Ad revenue is growing, according to stats in the article.

Podcasting is a form of story-delivery that accommodates a wide range of voices, as this article from the Knight Foundation describes. Anyone can do it. Not everyone will cash in.

Here are the voices I am listening to:

  • Snap Judgment
  • LORE
  • Somebody Knows Something 
  • Crimetown
  • Moth Radio Hour
  • True Crime Brewery
  • New Yorker Radio Hour
  • Serial
  • Fresh air 
  • This American Life

Related: How to start podcasting 

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